Finding Freedom in Minimalism

Today’s society uses the equivalent of 1.6 planets to provide the resources for its current use. The gleefully destructive character in Steve Cutts animation illustrates where we are heading. However many of us don’t want it to be this way, and for environmental, ethical and, or financial reasons, we choose to consume less and consume

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Ümran Aysan

Umran Aysan Black and White Print Tencel Box Dress at Amberoot

After years of working in fashion industry Ümran Aysan decided to make her artistic and ethical principles live in harmony. As a result the London based brand was born. Stunning natural beauty of Turkey’s Aegean region is an obvious inspiration for her summery collection. Her testament to cool breeze and bright spirit of the coastline,

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Oshadi

Oshadi's Light Blue Culottes Trousers at Amberoot

OSHADI marries traditional Indian heritage with the modernity of editorial fashion. Founded by 22-year-old, Nishanth Chopra and designed in collaboration with Richard Malone, who graduated from Central Saint Martin’s and worked for Versace & LVMH, it’s no wonder the clothes have such a high-end flavour. OSHADI’s definitive silhouettes weave the complementary indigo hues, coral pinks

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Lemuel MC

Lemuel MC spacious linen dress maternity light grey @Amberoot

Lemuel MC speaks of effortless Sunday mornings dressing for meandering country walks with loved ones. Marta Cernovskaja, a Siberian born textile graduate and a creative mind founded the sustainable brand. It has blossomed from her wish for infallible fashion staples that you can love and depend on for decades. Marta’s classic collection is handmade in

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