Knowledge Cotton Apparel

As the son of a Danish textile industry expert, Mads Mørup created KnowledgeCotton Apparel in 2008, fusing his father’s early sustainability principles with an understanding of how to create brilliant clothing. Now an internationally-renowned sustainable menswear brand, KnowledgeCotton Apparel create everything from suiting and weatherproof outerwear to cashmere blend knits and underwear… all of which

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AmaElla

AmaElla Ethical Lingerie Founders Lara San Gil Julie Kervadec at Amberoot

When two best friends, who just so happened to be fashion insiders, decided to create a brand that represented themselves and their values, they were keen to right the wrongs of other fashion brands they had seen during their time in the industry. Shocked by the exploitation of workers, suppliers and the environment in fashion

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Finding Freedom in Minimalism

Today’s society uses the equivalent of 1.6 planets to provide the resources for its current use. The gleefully destructive character in Steve Cutts animation illustrates where we are heading. However many of us don’t want it to be this way, and for environmental, ethical and, or financial reasons, we choose to consume less and consume

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