Animal Welfare Policy

We love animals and wildlife dearly and animal welfare is crucial for us. Making their lifes better is one of the fundamental reasons for founding Amberoot. We at Amberoot firmly believe that it is unacceptable for animals to suffer in the name of fashion.

We don’t include products made from fur or leather. This is because the material obtained is mostly not a by-product of the meat industry as often claimed but rather reared purely in the name of fashion and often subject to extreme cases of maltreatment. We don’t exclude animal-derived products entirely. However, we do ensure that suppliers of animal-derived materials, such as wool, implement best-practise standards and make sure animal welfare is safeguarded and is paramount at all times.

In all instances where animals are used for their hair etc. it is imperative that they experience high standards of living conditions. Conditions are defined by: careful handling, minimal transportation, clean and spacious living conditions, socialisation with others of their kind and opportunities provided to partake in behaviours characteristic to the species.

We do not sell clothing made from synthetic fabrics (polyester, nylon, acrylic, spandex, lycra) if a garment has more than 5% of any of these fabrics in its content. We are concerned that less than 1% of clothing is recycled and we are even more concerned about the microfiber issue. With each wash in the washing machines synthetic clothing release ~700,000 microfibers into our waters (rivers, lakes, seas, oceans). According to all scientists the biggest issue for the plastic waste in our oceans (35%-85% of all ocean plastic waste) is synthetic microfibers. Being plastic they do not biodegrade for hundreds of years and being small (>5mm) they enter whole food supply chain: plankton eats it -> fish eats it -> birds and animals eat it. At Amberoot we think we should not only be concerned about animals directly used in fashion and our impact on them, but ALSO about fashion industry’s impact on ALL living sentient creatures. Fossil fuel based fabrics cause larger impact  (climate change, leaks, microfibers for hundreds of years) so we excluded clothing made from these fabrics from our shop offering. Learn more about microfiber issue here.


Products containing any of the endangered species appearing on either the International Union for the Conservation of Nature (IUCN) or the Convention of International Trade in Endangered Species (CITES) are not permitted on Amberoot.


We do not sell nor ever will sell products with real fur. This includes Karakul lambskin pelts from aborted or newborn lambs.


We do not sell nor ever will sell animal leather products. Quite often leather is not a by-product of the meat industry, as advertised. According to PETA the global leather industry slaughters more than 1 billion animals every year. Additionally many leather exports originate from India and China where animal welfare standards can be extremely low. Furthermore, the toxins used to treat leather are extremely harmful to the environment and have even been linked to leukaemia in citizens local to sites of leather production. You can read more about damaging effects of leather for people and the environment in our article.


Wool is sourced from producers with good animal husbandry. We do not sell wool products sourced from farmers who practice mulesing. Mulesing is a cruel process that involves cutting away skin from a sheep’s rump – using no anaesthesia – to avoid fly strike. Though fly strike also causes suffering to the animal, a more humane prevention method must be taken. Therefore where wool is used, Amberoot will always trace its source to ensure no unnecessary harm was inflicted on sheep. Where possible we sell products made from Responsible Wool Standard certified wool. Responsible Wool Standard ensures that sheep have their five basic freedoms met at all times: Freedom from hunger and thirst; Freedom from discomfort; Freedom from pain, injury, disease; Freedom to express normal behaviour; Freedom from fear and distress.


Angora and other rabbit hair products are not permitted at Amberoot.


Cashmere and mohair used in products must be sourced from producers with good animal husbandry. This means that an animal is carefully combed or shorn whilst the animal is relaxed and otherwise occupied (such as being fed). Animal’s hair must not be painfully plucked.


Down is considered a by-product of the waterfowl meat industry. Nonetheless it is important to ensure that the down has been responsibly sourced and can be clearly traced. In some instances, the animal’s welfare is not protected and the birds may be linked to foie gras production and force-fed, or their feathers may have been painfully live-plucked. Therefore, we take measures to verify that animal’s welfare has been respected and all elements of the supply chain, including the environment and communities, have been considered. We prefer to work with suppliers certified using Responsible Down Standard. Responsible Down Standard ensures that any removal of down and feathers from live birds (live plucking or molt harvesting) is prohibited; Force-feeding is prohibited; Holistic respect for animal welfare of the birds from hatching to slaughter is undertaken.


We will not stock products with such ingredients.


Where possible we use peace/ethical silk.


Amberoot does not support animal testing for textile and apparel industry purposes.