Animal Welfare Policy

We love animals and wildlife dearly and animal welfare is crucial for us. Making their lifes better is one of the fundamental reasons for founding Amberoot. We at Amberoot firmly believe that it is unacceptable for animals to suffer in the name of fashion.

We don’t include products made from fur or leather. This is because the material obtained is mostly not a by-product of the meat industry as often claimed but rather reared purely in the name of fashion and often subject to extreme cases of maltreatment. We don’t exclude animal-derived products entirely. However, we do ensure that suppliers of animal-derived materials, such as wool, implement best-practise standards and make sure animal welfare is safeguarded and is paramount at all times.

In all instances where animals are used for their hair etc. it is imperative that they experience high standards of living conditions. Conditions are defined by: careful handling, minimal transportation, clean and spacious living conditions, socialisation with others of their kind and opportunities provided to partake in behaviours characteristic to the species.


Products containing any of the endangered species appearing on either the International Union for the Conservation of Nature (IUCN) or the Convention of International Trade in Endangered Species (CITES) are not permitted on Amberoot.


We do not currently stock and will never stock products with real fur. This includes Karakul lambskin pelts from aborted or newborn lambs.


We do not sell leather products. Quite often leather is not a by-product of the meat industry, as advertised. According to PETA the global leather industry slaughters more than 1 billion animals every year. Additionally many leather exports originate from India and China where animal welfare standards can be extremely low. Furthermore, the toxins used to treat leather are extremely harmful to the environment and have even been linked to leukaemia in citizens local to sites of leather production. You can read more about damaging effects of leather for people and the environment in our article.


Wool is sourced from producers with good animal husbandry. Merino wool is not sourced from farmers who practice mulesing. Mulesing is a cruel process that involves cutting away skin from a sheep’s rump – using no anaesthesia – to avoid fly strike. Though fly strike also causes suffering to the animal, a more humane prevention method must be taken. Therefore where wool is used, Amberoot will always trace its source to ensure no unnecessary harm was inflicted on sheep.


Angora and other rabbit hair products are not permitted at Amberoot.


Cashmere and mohair used in products must be sourced from producers with good animal husbandry. This means that an animal is carefully combed or shorn whilst the animal is relaxed and otherwise occupied (such as being fed). Animal’s hair must not be painfully plucked.


Down is considered a by-product of the waterfowl meat industry. Nonetheless it is important to ensure that the down has been responsibly sourced and can be clearly traced. In some instances, the animal’s welfare is not protected and the birds may be linked to foie gras production and force-fed, or their feathers may have been painfully live-plucked. Therefore, we take measures to verify that animal’s welfare has been respected and all elements of the supply chain, including the environment and communities, have been considered. Finally, where possible we work with suppliers certified using Global Traceable Down Standard.


We will not stock products with such ingredients.


Where possible we use peace/ethical silk.


Amberoot does not support animal testing for textile and apparel industry purposes.