Animal Welfare Policy

We love animals and wildlife dearly and their welfare is crucial for us. Amberoot firmly believes that it is unacceptable for animals to suffer in the name of fashion.

We don’t include products such as fur or leather because the material obtained is mostly not a by-product of the meat industry as often claimed but rather reared purely in the name of fashion and often subject to extreme cases of maltreatment. We don’t exclude animal-derived products entirely, however, but we do ensure that suppliers of animal-derived materials, such as wool, implement best-practise standards to make sure animal welfare is safeguarded and paramount at all times.

In all instances where animals are used for their wool etc. it is imperative that they experience high standards of living conditions, defined by: careful handling, minimal transportation, clean and spacious living conditions, socialization with others of their kind and opportunities provided to partake in behaviours characteristic to the species.


Endangered species appearing on either the International Union for the Conservation of Nature (IUCN) or the Convention of International Trade in Endangered Species (CITES) lists must not be used in products.


We will never stock products with real fur. This includes Karakul lambskin pelts from aborted or newborn lambs.


We do not sell products containing leather. Quite often leather is not a by-product of the meat industry, as advertised. The global leather industry slaughters more than 1 billion animals every year (Peta) with many leather exports originating from India and China where animal welfare standards can be extremely low. Furthermore, the toxins used to treat leather are extremely harmful to the environment and have even been linked to leukaemia in citizens local to sites of leather production.


Wool must be sourced from producers with good animal husbandry. Merino wool must not be sourced from farmers who practice mulesing – a cruel process that involves cutting away skin from a sheep’s rump – using no anaesthesia – to avoid fly strike. Though fly strike also causes suffering to the animal, a more humane prevention method must be taken. Where wool is used, Amberoot will always trace its source to ensure no unnecessary harm was inflicted on sheep.


Angora and other rabbit hair products are not permitted at Amberoot.


Cashmere and mohair used in products must be sourced from producers with good animal husbandry – this means that the animal is carefully combed or shorn whilst the animal is relaxed and otherwise occupied (such as being fed) but the hair must not be painfully plucked.


Down is considered a by-product of the waterfowl meat industry, nonetheless it is important to ensure that the down has been responsibly sourced and can be clearly traced. In some instances, the animal’s welfare is not protected and the birds may be linked to foie gras production and force-fed, or their feathers may have been painfully live-plucked. We take measures to verify that the animal’s welfare has been respected and all elements of the supply chain, including the environment and communities, have been considered. Where possible we work with suppliers certified using Global Traceable Down Standard.


We will not stock products with such ingredients.


Where possible we use peace/ethical silk.


Amberoot does not support animal testing for textile and apparel industry purposes.