Ally Bee – Responsibly Produced Warmth

Ally Bee makes contemporary, beautiful knitwear pieces from sustainably-sourced, natural fibre yarns using sustainable practices during production. The brand launched in 2014 with a small range of knitwear made from British alpaca and British Blue Faced Leicester wool. Since then, the brand has expanded to now include ‘Fairwool’, the first ever cashmere merino yarn that’s

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Izzy Lane – Giving Voice to Animals

Izzy Lane is one of those rare brands giving a voice for animals in the fashion industry. After learning about the wool industry, Izzy, the founder, was determined to help create change. She saw that there was very little British wool used in the fashion industry, and most of the wool came from areas with

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Silvia Giovanardi – Art, Earth, Heart

Silvia Giovanardi @Amberoot

“Beauty is the source of everything, happiness is the aim. Happiness then creates more beauty in an endless circle of wellness. My duty is to help ignite this wonderful circle” says Silvia Giovanardi, the founder of the eponymous label. “Ever since I was a child I’ve always been inclined to express myself through art so

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Knowledge Cotton Apparel

As the son of a Danish textile industry expert, Mads Mørup created KnowledgeCotton Apparel in 2008, fusing his father’s early sustainability principles with an understanding of how to create brilliant clothing. Now an internationally-renowned sustainable menswear brand, KnowledgeCotton Apparel create everything from suiting and weatherproof outerwear to cashmere blend knits and underwear… all of which

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AmaElla Ethical Lingerie Founders Lara San Gil Julie Kervadec at Amberoot

When two best friends, who just so happened to be fashion insiders, decided to create a brand that represented themselves and their values, they were keen to right the wrongs of other fashion brands they had seen during their time in the industry. Shocked by the exploitation of workers, suppliers and the environment in fashion

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Ümran Aysan

Umran Aysan Black and White Print Tencel Box Dress at Amberoot

After years of working in fashion industry Ümran Aysan decided to make her artistic and ethical principles live in harmony. As a result the London based brand was born. Stunning natural beauty of Turkey’s Aegean region is an obvious inspiration for her summery collection. Her testament to cool breeze and bright spirit of the coastline,

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