As the son of a Danish textile industry expert, Mads Mørup created KnowledgeCotton Apparel in 2008, fusing his father’s early sustainability principles with an understanding of how to create brilliant clothing. Now an internationally-renowned sustainable menswear brand, KnowledgeCotton Apparel create everything from suiting and weatherproof outerwear to cashmere blend knits and underwear… all of which is built with ethical standards in mind.
With organic and sustainable ideals underpinning everything KnowledgeCotton Apparel does, it’s a brand focusing on more than just fashion, with a number of pledges and goals which bring the environment into focus. 2020 is set to be a big year for the brand, which aims to have recycled more than 4.5 million plastic bottles and saved the environment from 800,000 litres of chemicals and pesticides by using sustainable materials (such as GOTS organic cotton and polyester derived from recycled PET bottles).
Slightly further ahead, in 2025, KnowledgeCotton Apparel have pledged to have a carbon neutral supply chain, showing their willingness to find new ways of using cutting edge technology to support sustainable manufacturing techniques and materials.
KnowledgeCotton Apparel is a true marriage of fashion conscious clothing and nature conscious ideals. While picking up stylish and practical clothing that’s built to last, you can also be safe in the knowledge that our planet doesn’t lose out.