Could you tell me in a few sentences, what is the PETA certification?
Every day, we hear from consumers who want to be able to identify vegan products at a glance while shopping, and using the “PETA-Approved Vegan” logo is the perfect way for progressive, compassionate businesses to reach them.
What is the process of the certification? How easy it is to be certified? what are the fees?
After completing the online application process and being approved by PETA, companies can use it to highlight their animal-free clothing, accessories, and home furnishings both in store and online. From small home-run businesses to international brands like The Kooples, more than 700 brands around the world are using the logo.
Why do we need this certificate in the fashion industry?
Vegan fashion – clothes, shoes, and accessories that contain no leather, fur, wool, feathers, exotic skins, or other animal-derived materials – is revolutionising the way that we shop and dress. As more and more people vow never to clothe themselves in cruelty, retailers and designers are meeting the demand for animal-friendly clothes in style.
Although you can easily find fashionable animal-free items in many high-street stores, some companies go further, either by ensuring that everything they sell is 100 per cent vegan or by clearly signposting their vegan products. This is why having a certification like the “PETA-Approved Vegan” logo is helpful to both companies and consumers.
With the help of your certification, how do you expect the future will be like?
Fashion brands and conscious consumers are already waking up to the cruelty that goes on behind the scenes in the fashion industry. Brands like Hugo Boss, Michael Kors, and Gucci have gone fur-free, and most of the high street has ditched angora.Most recently, mohair has been banned by retailers such as ASOS, Inditex, Gap, and the H&M group – so the future of fashion is looking more compassionate than ever. Cruelty-free fabric options have never been more exciting: plant-based leather is being crafted from pineapple leaves, mushrooms, cork, apples, and wine grapes, and real animal leather is being developed in laboratories. The “PETA-Approved Vegan” logo will continue to guide consumers in their quest to find ethical and beautiful materials and products that allow them to dress with style without harming a hair on an animal’s head.
What keeps you motivated to do the work you are doing?
By raising awareness of the many kinds of abuse that animals face in the fashion industry – extreme confinement, neglect, starvation, untreated health issues, gruesome slaughter methods, and more – through eyewitness investigations, PETA and its international affiliates have inspired countless people to remove animal-derived materials from their wardrobes and instead reach for the many vegan options available, including the brands and products that carry the “PETA-Approved Vegan” logo.
The fantastic progress being made in vegan fashion – for example, the development of pioneering new materials, such as university students’ coconut- and hemp-based alternative to wool and Bolt Threads’ high-tech vegan silk– is proof that the fashion of the future is animal-free.
What do you think of PETA? Share your thoughts by tweeting us @Amberoot, or in the comments below. We’d love to hear from you!
This article is part of series “Certifications”: