After years of working in fashion industry Ümran Aysan decided to make her artistic and ethical principles live in harmony. As a result the London based brand was born.
Stunning natural beauty of Turkey’s Aegean region is an obvious inspiration for her summery collection. Her testament to cool breeze and bright spirit of the coastline, where ‘the land is fertile and life is effortless’. Aysan’s worldly stance does not overlook the need to sustain and revive ancient traditions; so the preservation of artisans and craftsmanship plays a key role in her design process.
Connoisseur of versatile designs, Aysan’s shift dress is our new go-to piece for both luxury resort wear and stylish workwear. Her chosen sustainable fabric is Tencel, which is perhaps the most environmentally friendly natural man-made fibre. Moreover you get the softness of cotton but without the harmful impact. Tencel even boasts much better breathability as well as a luxurious silky finish.
Her signature box dress is covetable for any occasion, and mimics the fresh sea air of the resort with its lightness and grace. Ümran Aysan is clearly spiritually inspired by the landscape of Turkey, and what could be a better motivation to protect it.